Revenue Growth Strategy
Identify new revenue opportunities (e.g., private dining, catering, experiences).
Partnership Development
Build partnerships with hotels, tour operators, concierge services, and local businesses.
Attend trade shows, food festivals, and networking events.
Customer Relationship Management (CRM)
Manage reservation platforms (like OpenTable, Resy).
Track guest preferences and behavior for upselling and personalization.
Reputation Management
Respond to online reviews and customer feedback.
Use guest insights to inform service or menu improvements.
Budget & ROI Tracking
Allocate and manage the marketing budget.
Track the performance and ROI of marketing efforts.
Develop and Execute Marketing Plans
Create annual and quarterly marketing calendars.
Plan campaigns around holidays, events, and seasonal trends.
Social Media Management
Manage content creation and posting on platforms like Instagram, Facebook, TikTok, and X.
Monitor engagement and adjust strategies based on performance analytics.
Email & SMS Marketing
Design and send newsletters, promotions, and reservation reminders.
Build and segment email/SMS lists for targeted campaigns.
Advertising & Promotions
Design and implement in-house promotions and special events.
Coordinate paid digital ads (Google, Meta, Yelp, etc.).
Brand Management
Maintain consistent branding across all customer touchpoints.
Oversee photography, menu design, and other visual assets.
Public Relations
Draft press releases and pitch stories to local media.
Coordinate influencer visits and media tastings.
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