Job Description

Job Description

The Brand and Media Director will be responsible for leading the strategic development and execution of initiatives that enhance Chase's market presence, brand awareness, creative strategy, and PR strategy across the entire Chase for Business credit card product suite. This role requires a visionary leader with a deep understanding of brand management, media strategy, and digital marketing trends.

As an Executive Director of SMB Card Brand and Media Strategy within our dynamic marketing team, you will play a pivotal role in developing and executing innovative marketing strategies that promote growth and engagement. You will be collaborating closely with various teams, analyze complex campaign results, extract actionable insights, and influence strategic decisions. Your innovative mindset and passion for the small business sector will help deliver robust solutions that empower entrepreneurs and foster long-lasting relationships. In our fast-paced environment, your contributions will make a significant impact daily.

Job Responsibilities:

• Develop and implement comprehensive brand strategies that align with Chase's business objectives and enhance brand equity.
• Lead the planning and execution of media campaigns across various channels, including digital, print, broadcast, and social media.
• Collaborate with cross-functional teams to ensure brand consistency and integration across all marketing and communication efforts.
• Analyze market trends, consumer insights, and competitive landscape to inform brand positioning and media strategies.
• Manage relationships with external agencies and partners to optimize media buying and creative development.
• Oversee the creation and distribution of compelling content that resonates with target audiences and drives engagement.
• Monitor and evaluate the effectiveness of brand and media initiatives, providing insights and recommendations for continuous improvement.
• Lead, mentor, and develop a high-performing team of brand and media professionals.

Required qualifications, capabilities and skills: 

• Minimum10 years experience in brand management and media strategy
• Strong leadership skills with a track record of building and managing successful teams.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
• In-depth knowledge of digital marketing, social media platforms, and emerging media trends.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Creative thinker with a passion for innovation and a customer-centric approach.
• Bachelor's degree in Marketing, Communications, Business, or a related field

Preferred qualifications, capabilities and skills:

• MBA or advanced degree preferred.
• Experience within the financial services industry preferred.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

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